Invite commitment, not just conversion. Crossing the Threshold is where your offer becomes the path, and your audience chooses to begin.
Share your lived experience. Show what’s possible when you walk with someone who’s been there.
Normalize their hesitation. The Refusal of the Call names fear with honesty so your audience feels safe enough to keep moving.
Show them what’s possible. The Call to Adventure invites your audience to imagine a new way and begin moving toward it.
Start with resonance, not persuasion. The Ordinary World reflects your audience’s reality so they feel seen before they’re sold.
A story-driven framework for creatives who want to thrive online without selling their soul.
