Invite commitment, not just conversion. Crossing the Threshold is where your offer becomes the path, and your audience chooses to begin.
Share your lived experience. Show what’s possible when you walk with someone who’s been there.
Normalize their hesitation. The Refusal of the Call names fear with honesty so your audience feels safe enough to keep moving.
Show them what’s possible. The Call to Adventure invites your audience to imagine a new way and begin moving toward it.
Start with resonance, not persuasion. The Ordinary World reflects your audience’s reality so they feel seen before they’re sold.
Inspired by the premise—everything is connected—here's a short story, the long answer, and a switcheroo.
You start with a simple goal in mind and, almost without noticing it, what was once a short list of requirements into a full-blown roadmap.
The word ‘purpose’ can have multiple interpretations. It can be the motivation behind what we do or create, the reason why something exists.
All the expressions of our life are nothing but the expression of the values we have assimilated. Everything we do is the result of that...
